L'Oréal Paris Welcomes Actress Elizabeth Banks As New Spokesperson
MONTREAL - January 21, 2009 - L'Oréal Paris has signed one of Hollywood's most sought after young actresses, Elizabeth Banks to an exclusive worldwide contract as a spokesperson for the brand and its products. She joins a dream team of L'Oréal spokespeople including great A-list actresses, singers and models. As a spokesperson for L'Oréal Paris, Ms. Banks will appear in new advertising campaigns debuting in Canada in March 2009.
"I am so honoured to be the newest L'Oréal Paris spokesperson and to join such a distinguished group of women who proudly say the iconic phrase 'Because You're Worth It'," says Ms. Banks. "What impresses me most about L'Oréal is the company's commitment to empowering women. L'Oréal wants women everywhere to not only take charge of their beauty, but to also take control of their health and well-being."
"We are thrilled to welcome the beautiful and talented actress Elizabeth Banks to our L'Oréal Paris family of spokespeople," says Karen T. Fondu, President of the L'Oréal Paris division of L'Oréal USA Inc. "Elizabeth is the newest addition to an amazing lineup of exceptional women who all embody the values of L'Oréal. Elizabeth's talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience."
"L'Oréal Paris of Canada is pleased to have one of Hollywood's most beautiful and charismatic actresses as a new spokesperson. Elizabeth is revered by many women for her grace and natural beauty. And, through her ability to easily transform her beauty looks through the power of different makeup and hair looks, as witnessed on the red carpet and on the big screen, she will resonate well with our beautiful and uniquely diverse consumer base in Canada," says Anik Gagnon, Communications Director, L'Oréal Paris of Canada.
A native of Massachusetts, Ms. Banks received her Bachelor's Degree from the University of Pennsylvania and her Graduate Degree at the American Conservatory Theatre. Today she is one of Hollywood's top young actresses with cinematic hits in 2008 including "W" (a biopic on U.S. President George W. Bush), "Zach and Miri Make a Porno," "Role Models" and "Meet Dave".
Other acting credits for Ms. Banks include roles in "Seabiscuit," "Catch Me If You Can," "Invincible," "Fred Claus," "Slither," and all the "Spiderman" films. On the small screen, she can be seen in a recurring role as "Dr. Kim Porter" on NBC's hit television series "Scrubs".
Ms. Banks is scheduled to star in "Uninvited" and "Lovely Still" in early 2009.
About L'Oréal Paris of Canada
L'Oréal Paris is a division of L'Oréal Canada, the leader in the Canadian cosmetics market. The company, which is headquartered in Montreal, had sales of $822.4 million in 2007 and employs 1,200 people, representing 56 different nationalities. L'Oréal Canada, a wholly owned subsidiary of L'Oréal Group, the world's leading cosmetics company, offers its customers a wide range of choices with its diverse portfolio of brands and encompasses all aspects of beauty.
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Anik Gagnon |
Margaret Batuszkin |
