Your Backstage Beauty Pass to LG Fashion Week, Beauty by L'Oréal Paris, October 19th – 24th

Go-behind-the-Scenes to witness L'Oréal Paris' Official Beauty Experts, top Canadian designers and over 500 models prepare for the week's runway shows

L'Oréal Paris invites you to come backstage and experience the excitement of Toronto's premier, semi-annual fashion and beauty event – LG Fashion Week, Beauty by L'Oréal Paris Spring 2010 Collections.

Watch the backstage magic unfold as L'Oréal Paris' Beauty Experts, Eddie Maleterre and Eric Del Monaco, liaise with all the designers moments before their runway shows, direct a team of 30+ L'Oréal Paris beauty artists, and apply cutting edge makeup and hair runway looks on more than 500 models throughout the week.

Other interview opportunities/photo opportunities include:

Play makeup artist for a designer show alongside the event's Artistic Director, Eddie Maleterre as he works on a model.

Become a hair expert as you assist Lead Hair Artist, Eric Del Monaco, as he works on a model for a designer runway show.

Sit in the makeup/hair chair of one of L'Oreal Paris' Beauty Experts to find out the hottest beauty trends for spring 2010 (or fall 2009)

Get tips from models backstage on how to ‘work-your-look' like a runway model this spring (or fall).

Speak to passersby on King Street to get their reaction, as Torontonians get a street-side glimpse into the never-before-seen action of backstage

Produced by the Fashion Design Council of Canada (FDCC), LG Fashion Week, Beauty by L'Oréal Paris Spring 2010 Collections runs from October 19 – 24th, at 1030 King Street West in Toronto. For more information, please visit: www.lgfashionweek.ca.

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Media Contact:
Margaret Batuszkin / Cathy Cowan, Cowan & Company
416-462-8773 ext. 22 or
margaret@cowanandcompany.net