Casey's Feed the Soul Campaign Raises $50,000 for Food Banks
Mississauga, ON – December 16, 2009 – Casey's Grill • Bar, a Prime Restaurants of Canada brand, today announced its second Feed the Soul chain-wide fundraiser raised $50,000 for food banks in Ontario and Québec.
Organized in partnership with the Ontario Association of Food Banks (OAFB) and Banques alimentaires Québec, Casey's Feed the Soul campaign ran from September 21 – October 18, 2009, engaging all of their restaurants and tens of thousands of guests to help feed the hungry. A portion of the proceeds from every item sold from the Feed the Soul feature menu was donated to local food banks.
"Casey's gratefully thanks and applauds our guests and franchisees for their extraordinary support of their local food banks during these difficult economic times," said Grant Cobb, Senior Vice President, Brand Management, Prime Restaurants of Canada.
"In addition to raising much needed funds, the Feed the Soul campaign successfully realized our goal of shining a spotlight on the hunger epidemic in this country and the invaluable contributions of the OAFB and Banques alimentaires Québec. Casey's is honoured to work with these exemplary organizations in their crusade to provide food for the increasing number of Canadians who otherwise might have to go without."
About the Ontario Association of Food Banks The Ontario Association of Food Banks (OAFB) is a network of over 100 food banks including communities across the province from Ottawa to Windsor, and Niagara Falls to Thunder Bay. Over 350,000 Ontarians are served by food banks each month – 40 per cent of whom are children. For every dollar raised, OAFB is able to acquire and distribute eight dollars worth of food. For more information about the OAFB, hunger and poverty in Ontario, please visit www.oafb.ca.
About Banques alimentaires Québec Banques alimentaires Québec is Québec's food aid network whose mission is to support the 18 regional food banks that serve almost 1,000 local food banks, to help fight hunger and to research long-lasting alternative solutions. Banques alimentaires Québec helps over 250,000 people each month with almost 90,000 being children. For more information please visit BanquesAlimentaires.org.
About Casey's Grill • Bar Casey's Grill • Bar, a Prime Restaurants brand, is a franchised restaurant chain specializing in the casual dining category. The chain has 36 restaurants in Ontario and Québec. The new Casey's restaurant offers a contemporary dining experience with a variety of fresh, high-quality international cuisine and old favourites, known as "Casey's Classics" including Casey's Classic Back Ribs, Casey's Classic Chicken Wings and Casey's Classic Bloody Caesar. Casey's features casual dining prices in an environment that offers the perfect balance of comfort, style and energy. Visit www.caseysbarandgrill.com for more information.
About Prime Restaurants of Canada Prime Restaurants of Canada Inc. operates and franchises a diversified portfolio of leading brands of casual dining restaurants and premium pubs across Canada under such trademarks as: "East Side Mario's," " Casey's," "Fionn MacCool's," "D'arcy McGee's," "Paddy Flaherty's," "Tir nan Og," "Bier Markt," and "Pat & Mario's."
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For more information, please contact:
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