Beauty on the Wild Side

L'Oréal Paris beauty experts reveal the next big beauty trends

Gone are the polished and picture perfect beauty looks of seasons past. This fall's beauty trends will focus on texturized, voluminous and imperfect makeup and hair looks that are bold, real and rustic. These beauty trends are inspired by the animal magnetism of the Wild Frontier during the 1800s.

Be the first to see fall beauty trends come-to-life backstage at LG Fashion Week, Beauty by L'Oréal Paris and meet one-on-one with:

Eddie Maleterre, Official Makeup Artist for L'Oréal Paris and Artistic Director for LG Fashion Week, and

Eric Del Monaco, Official Hair Artist and Colourist for L'Oréal Paris and Lead Hair Artist for LG Fashion Week

Watch them in action backstage, working with the L'Oréal Paris Beauty Team, creating all the makeup and hair runway looks – and get their insights and predictions into the biggest beauty trends for spring and fall 2009.

Interview opportunities include:

Fall Beauty Round-Up – Eddie and Eric will reveal the hottest trends, colours and products in makeup and hair for fall and/or spring 2009.

The 5-minute Face – Find out from L'Oréal Paris beauty experts, who create and apply the beauty looks on more than 500+ models under tight timelines backstage for the shows, how to achieve a beautiful, stylish makeup or hair look in 5-minutes or less.

The Men Behind the Models – Go behind the scenes to witness the endless energy and beauty expertise of Eddie and Eric, as they manage a 40+ team of beauty experts, liaise with designers before their runway shows, and work with more than 500 models.

Produced by the Fashion Design Council of Canada (FDCC), LG Fashion Week, Beauty by L'Oréal Paris Fall 2009 Collections runs from March 16-21, 2009 at Nathan Phillips Square in Toronto located at 100 Queen Street West. www.LGfashionweek.ca.

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Media Contact:
Margaret Batuszkin, Cowan & Company
416-462-8773 ext. 22 or
margaret@cowanandcompany.net