Casey's Champions Food Banks and Challenges Canadians to "Feed the Soul"
Mississauga, ON - September 23, 2009 - Building on success of its first chain-wide fundraiser last year, Casey's
Grill 
Bar today launched a second chain-wide fundraising campaign in partnership with the Ontario Association of Food Banks (OAFB) and Banques alimentaires Québec. During Casey's second Feed the Soul campaign, running until October 18, 2009, a portion from every item sold from the Feed the Soul feature menu will be donated to the OAFB and Banques alimentaires Québec to be shared with participating local food banks.
"Last year's Feed the Soul campaign was Casey's first ever chain-wide fundraiser and we were overwhelmed by the results, raising more than $50,000 for food banks in Ontario and Québec. Together with our guests and employees we hope to raise as much again this year," said Grant Cobb, Senior Vice President of Casey's Grill Bar. "At Casey's, we are committed to our people, to our guests and to the communities we serve and we are proud to support the valuable work of the OAFB and Banques alimentaires Québec."
For every item purchased from the Feed the Soul feature menu from September 21 – October 18, 2009, Casey's will donate a portion of the proceeds to the OAFB and Banques alimentaires Québec which will be shared with participating local food banks. The special menu features a range of Casey's most popular menu items including Roasted Red Pepper Soup, 14oz Rib Steak, Casey's Famous Back Ribs, Rotisserie Chicken, Bacon Cheese Burger, Apple Mary and Coke Float. Prices on the special Feed the Soul menu start at $3.99.
"By dining out at Casey's, Ontarians are helping their local food banks and their neighbours facing hunger during a difficult time in our province," said Adam Spence, OAFB's Executive Director. "As even more people across the province are forced to turn to food banks, Casey's Feed the Soul makes sure that everyone benefits from a good meal."
"Hunger isn't a choice and nobody is covered against difficult periods; help the food banks make a difference and lets help each other by making the fight against hunger a priority," said Richard Décarie, Executive Director of Banques alimentaires Québec.
In addition to the fundraising aspect of the program, Casey's head office and restaurant employees will be actively involved in supporting and volunteering at their local food banks to further help in the fight against hunger. The Feed the Soul campaign will be promoted in-restaurant and through radio advertising and public relations.
About the Ontario Association of Food Banks
The Ontario Association of Food Banks (OAFB) is a network of over 100 food banks including communities across the province from Ottawa to Windsor, and Niagara Falls to Thunder Bay. Over 350,000 Ontarians are served by food banks each month – 40 per cent of whom are children. For every dollar raised, OAFB is able to acquire and distribute eight dollars worth of food. For more information about the OAFB, hunger and poverty in Ontario, please visit www.oafb.ca.
About Banques alimentaires Québec
Banques alimentaires Québec is Québec's food aid in network whose mission is to support the 18 food banks as well as its 930 members, to help fight hunger and to research long-lasting alternative solutions. Each year, 25 million kilos of food, valued at $100,000,000, is distributed to 275 000 people. For more information please visit www.banquesalimentaires.org.
About Casey's Grill Bar
Casey's Grill Bar, a Prime Restaurants brand, is a franchised restaurant chain specializing in the casual dining category. The chain has 36 restaurants in Ontario and Québec. The new Casey's restaurant offers a contemporary dining experience with a variety of fresh, high-quality international cuisine and old favourites, known as "Casey's Classics" including Casey's Classic Back Ribs, Casey's Classic Chicken Wings and Casey's Classic Bloody Caesar. Casey's features casual dining prices in an environment that offers the perfect balance of comfort, style and energy. Visit www.caseysbarandgrill.com for more information.
About Prime Restaurants of Canada Prime Restaurants of Canada Inc. operates and franchises a diversified portfolio of leading brands of casual dining restaurants and premium pubs across Canada under such trademarks as: "East Side Mario's," " Casey's," "Fionn MacCool's," "D'arcy McGee's","Paddy Flaherty's," "Tir nan Og," "Bier Markt," and "Pat & Mario's."
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Media Contact:
Cathy Cowan, Cowan & Company
416-462-8773 ext. 11 or
cathy@cowanandcompany.net
Adam Spence |
Richard Decarie |
