Experience the Show before the Show

Go behind the scenes at LG Fashion Week Beauty by L’Oréal Paris to see the inner workings of fashion and beauty’s hottest runway shows, October 18^th – 23^rd

L’Oréal Paris invites you to come backstage at LG Fashion Week Beauty by L’Oréal Paris, Spring 2011 Collections in Toronto to witness the non-stop action only found behind the scenes moments before the runway shows. Here you’ll witness L’Oréal Paris beauty trend-setters, Eddie Malter and Eric Del Monaco liaising with Canadian fashion designers and directing their 30+ beauty team who will apply 20+ different runway beauty looks on more than 500 models throughout the week.

Other interview /photo opportunities include:

Channel your inner model and report live from Eddie’s or Eric’s chair, as they share their pro beauty tips for star-studded Winter/Holiday looks or haute Spring beauty looks

Get the inside scoop from Eddie and Eric on the inspiration behind the designer’s beauty looks this season and how to “street proof” them for everyday

Provide your viewers/readers with a glimpse of the backstage action, as beauty and fashion trendsetters come together to reveal the season’s hottest new looks.

Produced by the Fashion Design Council of Canada (FDCC), LG Fashion Week Beauty by L’Oréal Paris Spring 2011 Collections runs from October 18th – 23rd at Heritage Court, Exhibition Place in Toronto. For more information, please visit: www.lgfashionweek.ca.

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For more information or to schedule a backstage interview with L’Oréal Paris Beauty Experts, please contact:
Margaret Batuszkin
Cowan & Company
Tel: 416.462.8773 ext. 22 / Onsite Cell: 905.409.7792
Email: margaret@cowanandcompany.net