Behind the Runway: See where the Magic Happens

Your Backstage Pass to watching fashion shows in the making at LG Fashion Week, Beauty by L’Oréal Paris, March 28th – April 1st

L’Oréal Paris invites you to go behind the scenes and experience firsthand the excitement found only backstage at Toronto’s premier semi-annual fashion and beauty event – LG Fashion Week, Beauty by L’Oréal Paris fall 2010 Collections. Here you will witness L’Oréal Paris Beauty Masterminds, Eddie Malter and Eric Del Monaco in action as they liaise with designers, direct their team of 30+ beauty artists and apply the cutting-edge makeup and hair runway looks on more than 500 models throughout the week.

Other interview /photo opportunities include:

Get the model experience by sitting in Eddie’s or Eric’s chair to get one of the hottest beauty looks for the season and report on the experience.

Get pro beauty tips from Eddie and Eric on how to make the sidewalk your runway this season.

Discover the inspiration behind the designer beauty looks.

Showcase to your viewers/readers what it’s like being backstage at the event and learn Fashion Week veterans’ top survival tips for looking chic and on-trend season after season.

Produced by the Fashion Design Council of Canada (FDCC), LG Fashion Week, Beauty by L’Oréal Paris Fall 2010 Collections runs from March 28th – April 1st at Allstream Centre in Toronto. For more information, please visit: www.lgfashionweek.ca.

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For information or to schedule a backstage interview, please contact:
Margaret Batuszkin, Cowan & Company, Tel: 416.462.8773 ext. 22,
Onsite Cell: 905.409.7792.
margaret@cowanandcompany.net