Another East Side Mario’s Means Even More Value and Fun For Families in kitchener!

Opening supports East Side Mario’s commitment to expansion across Canada

KITCHENER – January 19, 2011 – With the opening today of East Side Mario’s Pioneer Park, at 135 Gateway Park Drive in Kitchener, families in Kitchener and Cambridge have another place to go to enjoy great food at a great price in a fun environment.

“We are thrilled to be opening our doors to the families of Kitchener,” says Gita Bose, one of the franchisees of East Side Mario’s Pioneer Park. “Families who are looking for a fun place to enjoy excellent food at a great price will love East Side Mario’s Pioneer Park.”

Featuring more than 5,250 square feet of space, East Side Mario’s Pioneer Park is the second East Side Mario’s location in Kitchener. Located close to the Cambridge border for convenient access for residents of Cambridge, it offers a variety of fun Italian food along with a selection of family favourites. Guests can choose from everyday pizza or pasta value meals or popular entrees such as Linguine Chicken Tettrazini, Scallop Carbonara, or Ribs and Rotisserie Chicken. And every entrée includes all-you-can-eat soup or salad and garlic homeloaf. On Monday’s kids eat free – one child can enjoy a free Mini Mario’s Meal, with the purchase of one adult entrée, along with a colouring booklet and a toy surprise at the end of every meal.

“Quality food, great value and a fun, family-friendly atmosphere have enabled East Side Mario’s to be one of Canada’s leading casual dining chains for over 20 years,” said Grant Cobb, Senior Vice President of Brand Management for Prime Restaurants. “We are committed to growing across Canada and look forward to announcing new locations soon.”

About East Side Mario’s
East Side Mario's, a Prime Restaurants Inc. brand, has been providing guests with a fun experience since 1988. With 100 restaurants across the country, the East Side Mario's brand is well recognized as the place to bring the family or friends for great value, fun and of course delicious food. From January 17 to March 27, 2011 East Side Mario’s will be running its popular Budda Boom Budda Ching promotion which offers more than $10,000,000 in instant prizes. For more information visit eastsidemarios.com.

About Prime Restaurants Inc.
Prime Restaurants Inc. operates and franchises a diversified portfolio of leading brands of casual dining restaurants and premium pubs across Canada under such trademarks as: “East Side Mario’s,” “Casey’s,” “Fionn MacCool’s,” “D’Arcy McGee’s,” “Paddy Flaherty’s,” “Tir nan Óg,” “Bier Markt” and “Pat & Mario’s.”

Prime Restaurants is listed on the Toronto Stock Exchange under the symbol EAT. Visit www.primerestaurants.com for more information.

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Media Contact:
For more information, or to schedule an interview with an East Side Mario’s spokesperson, please contact Katherine Clark, Cowan & Company, katherine.clark@cowanandcompany.net or (416) 462-8773 ext. 55