Backstage Pass: The Making of Runway Magic

Get the inside scoop on what happens behind the runway at LG Fashion Week Beauty by L’Oréal Paris, Fall/Winter 2011 Collections, March 28^th – April 2^nd

L’Oréal Paris invites you to go behind the scenes at LG Fashion Week Beauty by L’Oréal Paris, Fall/Winter 2011 Collections to get an insider’s glimpse of what happens behind the runway of Toronto’s premier fashion/beauty event. Here you’ll witness L’Oréal Paris Beauty Experts, Eddie Malter and Eric Del Monaco liaising with Canadian designers moments before their shows, directing a 30+ beauty team who will apply 30+ unique runway beauty looks on more than 500 models throughout the week.

Other interview /photo opportunities include:

Get up close and personal with Eddie or Eric while reporting live from their chairs to find out what’s haute in beauty for spring or fall.

Tap into Eddie’s and Eric’s beauty expertise and find out how Canadian women can really translate the looks of the runway to enhance their own beauty look or change it up all together.

Find out what it is like to design for designers, as Eddie and Eric share the inspiration behind creating more than 30+ different runway beauty looks.

Give your viewers / readers an insider’s view of the inner workings of a fashion show and what happens backstage before the actual runway show.

Produced by the Fashion Design Council of Canada (FDCC), LG Fashion Week Beauty by L’Oréal Paris Fall/Winter 2011 Collections runs from March 28^th – April 2^nd at Heritage Court, Exhibition Place in Toronto. For more information, please visit: www.lgfashionweek.ca.

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For more information or to schedule a backstage interview
with L’Oréal Paris Beauty Experts, please contact:
Margaret Batuszkin
Cowan & Company
Tel: 416-462-8773 ext. 22 / Onsite Cell: 905.409.7792.
Email: margaret@cowanandcompany.net