Media Relations
At Cowan & Company, media relations isn't only about sending out a news release and making a follow up call. The strategy behind the message is paramount. One of the reasons Cowan & Company generates such exceptional media results is our first-hand insight into what media want and need. And we take that to the next level by developing exclusive story angles for key media to help them in their time-starved days. Our results and relationships with the media speak for themselves.

Services Include:

Key Message Development

Media Kit Development

Media Events

Media Tours

Media Prep Sessions/Media Training

Product Launches

Issues Management & Crisis Communications

Awards Programs

Collateral Development
Strategic and audience-friendly writers, Cowan & Company has developed just about every kind of marketing material - ranging from web sites to brochures to newsletters to media kits to training manuals. With an eye to keeping the materials on message and in-line with the overall communications program, Cowan & Company's marketing materials are focused on being easy and interesting to read while communicating the organization's messages - to reinforce and build the momentum of the overall communications program.

Services Include:

Brochures

Web Sites

Newsletters

Media Kits

Event Management
What's the key to a good event? Details, details, details. At Cowan & Company we pride ourselves at being Detail Masters - blended with exceptional creativity, trend insight and our innate strategic approach to developing and implementing events. Event Management services for our clients has ranged from everything from 10 person VIP events to Awards Galas.

Services Include:

News Conferences / Media Briefings

VIP Programs

Media luncheons/dinners/receptions

Media Lounges

Corporate Parties

Product Launches

Promotions
An effective way to increase brand awareness and direct engage your target audience, Cowan & Company has created promotions in one city, one province and across the country. Promotions can range from simple product giveaways to extravagant contests and everything in between. The benefit of promotions vs. other marketing vehicles is a unique ability to feature and promote specific products - and the frequency of message required to go from awareness to purchase.

Sponsorship Activation
Cowan & Company has a successful track record in helping clients maximize the return on their sponsorship dollars by extending the reach of the promotion to include media relations, VIP programs, onsite branding, project management and more.