"Cowan & Company is composed of very strong PR professionals who have shown exceptional dedication and enthusiasm towards every L'Oréal Paris mandate over the past 5 years of our relationship. These mandates have included assistance with some of L'Oréal Paris' highest-profile marketing programs including L'Oréal Fashion Week, Project Runway Canada, Canadian Idol, Luminato and numerous product launches and media relations campaigns. As strongly-skilled communicators working hands-on our business, they are adept at not only understanding the brand, and helping us achieve our goals, but also finding the optimal results-focused PR approach depending on the context of each campaign. Together, we work in perfect synergy to maximize our ROI and I must say that working with them is not only a pleasure, but offers us a sense of security that the execution will be perfect and fantastic results are guaranteed. Their work with media is tremendously amazing: their ideas, story development, and resulting message and brand penetration is the best I have ever seen."
Anik Gagnon, Brand Communications Manager, L'Oréal Paris
"Since 2003, Cowan & Company has played an integral role in shaping the Pedorthic Association of Canada's (PAC) communication strategy: hitting the ground running and generating major media coverage and awareness for us right out of the gate. Through their ingenuity, millions of Canadians have learned about Pedorthists, who are footwear and orthotic experts, in addition to the targeted communications initiatives Cowan & Company has spearheaded for the healthcare and insurance industries. Cowan & Company acts as an extension of PAC - consistently contributing creatively strategic ideas, simple yet effective messaging, and impeccable program execution. In our eyes, the team at Cowan & Company is definitely the best in the country."
Jonathan Strauss, Executive Director, Pedorthic Association of Canada
"Thank you for your support of the 2007 National Hunger Awareness Day campaign. It was a resounding success! The Canadian Association of Food Banks met its goals and objectives - including increasing media coverage from the previous year by more than 123 per cent. In particular, we would like to thank Cowan & Company for your calm, knowledgeable and thoroughly professional approach to generating great media coverage. Thank you for being a Hunger Hero in 2007."
Wayne Hellquist, Past Chair, Canadian Association of Food Banks
"Cowan & Company has been a vital and strategic partner in positioning our business for immediate and future growth. Their experience, skill, innovative process and sheer energy has helped us take our PR and marketing programs to new heights and in turn the Bier Markt has seen double-digit growth since teaming-up with Cowan & Company. In short, Cowan & Company has armed us with the tools and opportunities to be one of the most successful businesses in our industry, they're a true asset to our business."
Robert Medal, General Manager, The Bier Markt
"Cowan & Company has been invaluable in carving out recognition for CHANGE Lingerie Toronto in a retail field that is both crowded and competitive. And although I greatly appreciate the professionalism they bring to the table, it is Cowan & Company's genuine enthusiasm that makes the agency and its people so pleasurable to work with."
Gina Roitman, Communications Consultant, CHANGE of Scandinavia Canada
"We selected Cowan & Company as our PR partner because we liked that they had high-profile client experience but without all the trappings of a big PR agency. They immediately understood our business and were able to hit the ground running, quickly developing and implementing a campaign to promote Pokémon's resurgence in popularity. Their fast action, smart-thinking and meticulous execution played a key role in making Pokémon one of the hot toys of Holiday 2007 - as clearly demonstrated by the exceptional Holiday Gift Guide coverage and more than 10 million on-message impressions their initiatives generated. In fact, the campaign was so successful that during the time Pokémon was featured in the gift guides, sales for Pokémon general merchandise increased threefold compared to the year before."
Nancy Fowler, Chief Strategist, The Licensing Shop, Inc.
"Cowan & Company has played a major role in reinvigorating Casey's brand image over the past year. Their national and local communications programs have succeeded in communicating all the details about Casey's culinary and beverage story - something that could never have been done in a 30 second ad. C&C's strategic and proactive initiatives have ranged from showcasing our Chef and Mixologist through TV and print interviews to developing a PR Toolkit for our franchisees to increase visibility in their local markets. Not only has Cowan & Company generated media coverage far beyond our initial expectations - with more than 160 media hits and 12 million impressions in the first year - but the strategy and message penetration inherent in the communications has helped to have a real business impact in increasing revenues. Almost as importantly, they are a pleasure to work with and are great at making themselves part of our marketing team and integrating their ideas and programs with the entire communication strategy."
Jack Gardner, Vice President Sales & Marketing, Casey's Grill Bar and Prime Pubs, Prime Restaurants of Canada